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The social marketing literature tends to focus on upstream marketing (policy) and downstream (individual behaviour change) and has a limited view on midstream (working with partners and community groups) social marketing. The paper proposes midstream social marketing should also include an understanding of how services and service employees influence and support individual behaviour change goals. The paper presents four key services marketing principles – derived from services theory and thinking – which the paper believes to be essential for implementing effective midstream social marketing.

This is a conceptual paper that uses service theory and case-examples to show how service thinking can be used as a midstream social marketing approach.

For effective uptake and impact of social marketing services amongst people and populations, social marketers need to design programs that consider the service experience, the service employee, service quality/customer value and the active role of the customer in value creation.

Services marketing is a well-established sub-discipline of marketing which, until recently, has not interacted with social marketing. The extension and application of services theory for social marketing can enrich and propel the social marketing discipline forward. Further research is recommended to evaluate how service principles can be applied in practice.

Given that social marketing services tend not to be accessed in sufficient numbers by the people who most need them, social marketers need to think beyond the technical, cognitive, and organisational-focused goals when designing social services.

This paper identifies key service theories that social marketers should understand and use and is thus a source of fresh ideas for theory and practice.

This work aims to use equity theory to explore how consumers assess prosocial actions as part of a mental portfolio of purchases and behaviors in a broader marketplace, seeking balance in market exchanges. Conceptualizing marketing exchange as both an exchange of perceived value and a balance between self- and collective-interest allows for segmentation by consumer sensitivity to equity and sheds light on why prosocial consumption might occur.

Two studies validate and segment consumers via their equity sensitivity. Between-subject designs with samples of consumers and marketing managers validate an equity sensitivity index that segments how people balance self- and collective-interests in marketplace exchange and predicts prosocial consumption choices.

The results indicate that Entitled decision makers are more willing to exchange collective-interest for self-interest and emphasize choices that maximize lower prices for consumers or greater profits for firms in lieu of prosocial outcomes. Benevolent decision makers, however, are more willing to exchange self-interest for collective-interest and support prosocial outcomes.

This work moves beyond research that focuses on attitudes, values and situational factors, instead using equity theory to uncover broader marketplace motivations for prosocial consumption. The research reveals that a motivating force behind prosocial consumption is how much consumers perceive they have given to, and gotten, from, the marketplace. Segmenting the market according to how consumers balance gains and losses provides an alternate approach to studying prosocial consumption, as well as a practical approach to developing targeted marketing strategies.

Built upon the balance theory and schema theory, this study examined the impact of sponsors' intangible attributes, including consumer-based brand equity (CBBE) and brand-event image fit (BEIF), on consumer responses to emerging local events (ELEs), as well as major boundary conditions of this mechanism.

Theoretical hypotheses were tested using multivariate analysis of covariance and structural equation modeling with the data from two experiments: the experiment in the pilot study was used to calibrate sponsor stimuli, and the experiment in the main study was designed to assess consumer responses to different sponsor-event combinations.

Results of this experimental study illustrated the dominant role of CBBE in influencing individuals' perceived event value and intention to participate in the context of ELEs and revealed the noticeable but limited moderating effects of BEIF and sport identification.

This study highlighted the importance of sponsorship in the marketing communications of ELEs and suggested prioritizing the overall attributes of sponsors in the sponsor-selection. This study also called for more research attention directed toward the intangible benefits that sporting events could receive from sponsorship deals.

The purpose of this paper is to examine trends in gender inequalities in the Russian labour market between 1994 and 2001, the early period of the transition to the market economy from the old Soviet Union.

The paper examines gender occupational segregation using the dataset from a nationally representative longitudinal survey of Russian households, the Russian Labour Market Survey. The occupational segregation index measure developed by Karmel and Maclachlan, known as the KM Index, is applied and extended by decomposing the index into several components.

The KM Index declined over this period, indicating a reduction in the extent of gender inequality, However, the decomposing of the KM index shows that, in contrast to previous research, the decrease in segregation within individual occupations contributed most of the overall fall in gender segregation. Changes in the overall occupational structure and an increase in female employment contributed, albeit marginally, to an increase in segregation.

Because of the changes which have continued in Russia since 2001, these research results may lack applicability to current emerging economic circumstances in Russia. Therefore, researchers are encouraged to test the proposed propositions further using data for the period 2005 to 2015 once the data become available.

The paper provides rigorous estimates of the trends in gender inequalities at an important period in Russia's economic development and serves as a benchmark for future analysis.

This paper provides new detail on the workings of the Russian labour market during the period of transition and as such provides a base against which changes in gender inequalities since 2001 can be measured.

Current events and citizenship intersect in students’ classrooms in ways both problematic and full of potential. Teachers take a range of approaches, from the passive, weekly regurgitation of news stories to the empowered use of current events to explore broader issues and inform civic engagement. Creating an open classroom climate can help teachers unlock the civic potential of current events, which aids students in building civic knowledge, internal political efficacy, and civic self-efficacy. This article begins by introducing teachers to research on open classroom climates using data from the International Civic and Citizenship Survey (ICCS). We then provide examples of the components of an open classroom climate and a survey created from ICCS items for teachers to assess their own classroom’s climate. Elements of an open classroom climate are applied to current events pedagogy with a lesson plan for young children that explores civic responses to water scarcity and features All the Water in the World, a picture book by George Ella Lyon and Katherine Tillotson.

The aim of this paper is to examine the linkages between child work and both school attendance and school attainment of children aged 5‐17 years using data from a survey based in rural Bangladesh.

This paper first looks at school attendance as an indicator of a child's time input in schooling; then it measures the “schooling‐for‐age” as a learning achievement or schooling outcome using logistic regression models.

The results from this paper show that school attendance and grade attainment are lower for children who are working. The gender‐disaggregated estimates show that probability of grade attainment is lower for girls than that of boys. The results further reveal that child work has the highest impact on schooling of Bangladeshi children, followed by supply side correlates (presence of a school in the community), parental education and household income, respectively.

The results obtained in this paper are of interest to policy makers seeking to design policies that increase school outcome and reduce child labor.

The paper contributes to the limited empirical literature that has explored the impact of child work on schooling on Bangladesh by considering supply side correlates of schooling, and unpaid household work in modeling child labor.

This paper analyzes the communal fund of a school alumni association in South Korea and attempts to expand the understanding of money's social role in maintaining its network. The analysis concentrates on the account book of the 1974 alumni association of Hani High School in Seoul and follows the expenditure traces of its communal fund since 1987. Over the last 30 years, money for the communal fund has been regularly collected at the alumni reunions and distributed on various ceremonial occasions, such as member weddings and funerals. By defining the alumni association as a type of kye, this study explores the correlation between the communal fund's operation and the members' belongingness in the association. Most of them have actively engaged in operating their communal fund. They have applied flexible management regulations, reflecting members' respective financial conditions and life events. In the distribution of their fund, not only economic principles but also moral and normative standards are manifested. The 1974 alumni association and their communal fund demonstrate the symbolic meaning of money and its active role in a community. It also challenges the widespread belief that money is an alienating object in the market society. Indeed, money has morality and the potential to help maintain social ties in the long run.

This paper builds on a long-lasting research program on the micro-foundations of innovative decision making, founded on a development of a neglected epistemic aspect of Simon's work, and on contributions in epistemology, in which heuristics are not procedures that are uncertaintyavoiding, economizing on cognitive and search effort, and problem-space reducing, but procedures that are uncertainty-modeling, investing in research effort, and problem-expanding. The paper offers a summary of the main effective heuristics of that kind so far identified, as applied to real processes of innovative decision making under epistemic uncertainty, such as judging and investing in novel entrepreneurial projects. It argues and shows that, in contrast to the common view, a wide range of those procedures, usually thought to belong to different and rival models, can be fruitfully combined.